

But certain types of creative thinkers, often artists, believe that the practice should actively avoid structured methodologies of all sorts. This is why, if we hear an incoherent or illogical idea, our intellect will immediately reject it. In other words, we will only retain notions and concepts that are understood and associated with what’s already in our mental database. The human brain acquires information by connecting new input to patterns of previously stored data. This can be easily dispelled by simply taking a closer look at how the mind works. Many people assume (and preach) that it is solely based on intuition and spontaneity – some even claim that it actually opposes logical thinking. More logic, less woo-wooĬontrary to the prevailing belief, creativity is about logic as much as it is about innovation. Paradoxically, only a very small percentage of the population consider themselves to be creative. De Bono’s statement suggests that this skill is not a rare biological gift but what allows us to introduce new ideas into the world. He says that “creativity is about bringing into being something that was not there before.” This simple definition is actually very profound and unless it’s contemplated and put into context, its implications will be overlooked. Edward de Bono, one of the breakthrough theorists on this topic, demystifies the concept. It is the type of thinking that has to be applied whenever there’s a need to change the status quo. That’s the reason why many people miss the chance to explore and develop this important function of their mind.Ĭreative thinking is the force that propels us forward in life. Like if a shoe, an essential object of everyday use, was mistaken for an ice skate, something used sporadically, and for a very specific purpose. The truth is that the real importance behind this skill has been forever misunderstood, even by those who are familiar with it. Some think of it as a waste of time, others as a foreign notion that has little to do with their interests or qualities. This tool isn’t anything mysterious or obscure, it’s simply “creative thinking”.Ĭreativity is often associated with a type of personality structure, with artistic endeavors, and with certain professions and crafts.

However, if it gets truly seen and understood for what it is, it becomes like a pair of magic glasses that can completely change the way we approach all aspects of our lives.
Think outside the box full#
For that reason, the majority of people will never be able to take advantage of its full potential.

But the reality is that the misconceptions about its true meaning and significance are huge. Something everyone has heard of, many could explain, and some would claim to be experts at. There is a powerful tool that has the capacity to make us see the world radically different.
